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It's go-time for Casper's IPO - and this is the mattress startup's alternative data

2 weeks ago by Jon Marino in Markets

It's time for another IPO filing - and the latest entrant to the pipeline is Casper ($CASPERSLEEP), the friendly DTC mattress startup, according to a report Friday, January 10. 

Casper has been in growth mode for a while. Job postings for the New York City-based startup rose 30% over the course of 2019, our first chart reflects. 

Casper hit unicorn status in 2019 and has amassed a total of $340 million from backers like NEA, IVP and retailer Target. To top it off, the startup has also brought on Dani Reiss, former CEO of Canada Goose, and Karen Katz, who used to serve as CEO of Neiman Marcus, on as advisors. Prior backers, per Crunchbase, include 50 Cent

Job postings at Casper are growing - but retail positions are positively exploding. As Casper expanded its retail footprint, it also added more staffers to maintain floors and grew postings for this segment more than doubling job postings last year and nearly accounting for all job growth in 2019. There's a great reason for this - and we'll explain that in our final chart. 

Casper tripled its store count in 2019 - to 55 locations, which our map tracks (you can zoom in on individual cities and regions as well). This certainly helps account for the massive spike in the number of retail staffers it is bringing on board. 

Competitors aren't going quietly - Sleep Number ($NASDAQ:SNBR) also ramped up retail hiring around the same time Casper launched more brick-and-mortar locations. 

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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