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DocuSign has declining social media data, but does that matter?

1 month ago by Jared Russo in Earnings

DocuSign ($NASDAQ:DOCU) had its third-quarter earnings call and beat the Zacks Consensus Estimate of $0.03 per share by eight cents. The company has never seen more employees or a higher stock price, and yet despite this, we still found some odd data.

In April 2018 roughly 1,900 profiles on LinkedIn listed Docusign as an employer. As of this week, that number is more than double at 4,090. In a year and a half, the company was able to double its headcount, and right now it's sitting pretty financially.

But its social media accounts are showing a completely different story about the company's health. Normally when we see hiring and stock trend upwards, we expect the rest of the data to at least truck along. The Twitter followers stats are startling because it's actively going down. Since last summer, the DocuSign account saw 5,000 people click 'unfollow'. 

The Facebook likes were also on an upward trajectory, but around the same time, summer 2018, it just started to plateau. The growth stalled, the discussion online stopped, not that people gab about signing documents online, but still.

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jared Russo

Jared is an editor for Thinknum, and has been writing for more than a decade. He previously worked at AOL, Vice, Google, Dotdash, and Sirius XM.

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