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Disney+ data shows streaming service roaring as the stock closes in on all-time highs

4 weeks ago by Jon Marino in Earnings

Technical difficulties? What technical difficulties!?

Disney Plus data is showing some major pluses in terms of growth, as users' engagement with the streaming-disruptors-disruptor is already reflecting mass adoption. Already, Disney+ has racked up more than 10 million downloads, the company announced Wednesday, November 13.

Initial reports suggesting users were very upset with Disney+'s error-filled launch may be a bit overblown. To go along with thousands of reviews in two different digital marketplaces over the last two days - our first chart tracks the thousands of reviews Disney+ racked up over the last few days in the Google ($NASDAQ:GOOG) Play Store - the app still earned a 4.5 (not shown) in the Apple Store, a sign that users are willing to forgive and forget on the initial lapse. 

Early data is reflecting that Disney's ($NYSE:DIS) launch of a streaming competitor to companies like Hulu, Netflix, and Amazon is off to a great start with consumers. Social media following is an equally valuable tracker of a different kind of brand engagement, compared to Disney's downloads.

And, it looks early on as if other streaming companies should be worried. Disney+ launched its Twitter account nearly a decade after Hulu launched its own. As of Wednesday afternoon, both companies had earned a nearly equal number of followers (about 700,000) and Disney+ was poised to overtake Hulu by the end of the day (data not shown).

Disney's growth outside of Plus should concern every entertainment company in its path. So far this year, job postings are up nearly 25%, and are tracking multi-year highs - just as shares roared for 5% more on Wednesday, and closed in on all-time highs of their own. 

About the Data: 

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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