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How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

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How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

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Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

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Coronavirus is putting cleanliness in the spotlight, and Clorox is getting more attention

3 weeks ago by Jon Marino in Earnings

Clorox ($NYSE:CLX) is cleaning up. In Americans' homes, hopefully cleaning up any potential threatening viruses, on public transit, in administration buildings - you name it. 

Clorox is also cleaning up on social media. The attention it garners on the biggest social network in the world nearly doubled its typical 2020 social media activity in late February and early March as more consumers began to take the threat of the Coronavirus outbreak seriously.

Lately, Clorox's Facebook ($NASDAQ:FB) Talking About Count has been soaring as the brand has come front-and-center in the Coronavirus outbreak, now stirring consumers' fears in the US. And there are plenty of discussions about whether Clorox is a safeguard against infection. 

Clorox is also getting more attention on Twitter ($NYSE:TWTR) too, where its following has slightly grown in recent weeks. 

It's likely Clorox will keep getting consumer attention - in part thanks to Apple ($NASDAQ:AAPL). At a time when Americans are panicking about contracting the potentially deadly virus, phone cleanliness is paramount - and Apple recently issued a recommendation for a Clorox product to clean its screens that should prove beneficial for the Oakland-based brand. 

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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