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Classic games like Connect 4 and Jenga rise among Amazon's best selling products as more people self-quarantine

2 weeks ago by Julia Gray in

If you're taking the necessary precautions to reduce the spread of Coronavirus, you're probably bored as hell right now. We're all quarantined and at least six feet from our friends, looking for ways to entertain and comfort ourselves. Enter: board games. Our bygone childhood pastime is ripe for a comeback in the midst of a global pandemic. 

In a little over a week, the average sales rank on Amazon ($NASDAQ:AMZN) for Sorry! has shot up from 87 to 19.

Since the start of March, jigsaw puzzles' ranking has gone up from 78.68 to 53.78, a 31.65% increase.

Connect 4 was ranked at 39 at the end of February. It rose to 17 just ten days ago and now sits at number 9.

Jenga's ranking has increased 83% since January, jumping from 35 to number 6.

Clue has made perhaps the most impressive leap. In February, Clue sat at 95. Today, the murder mystery game is ranked at 12. 

Predictions are mixed as to how long we'll remain isolated indoors, with San Fransisco "sheltering in place" and New York likely to follow. It could be weeks, it could be months, but games might keep us sane.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Julia Gray

Julia is Thinknum's Innovation Editor. She also writes about music, art, and culture for the Washington Post, Playboy, Stereogum, Uproxx, and Paper Magazine.

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