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A full rollout of Beyond Meat at Dunkin' would boost distribution network by over 40%

4 weeks ago by James Mattone in Facts, Trends

Yesterday, Beyond Meat ($NASDAQ:BYND) and Dunkin' Brands ($NASDAQ:DNKN) announced a new partnership that would put an exclusive plant-based breakfast sausage on the menu in 163 Manhattan locations. Dunkin' also said that it plans to have a future national rollout of the product.

With that in mind, if this partnership were to expand to every Dunkin' Donuts store we track — 9,640 of them coast-to-coast — it would increase Beyond Meat's current distribution footprint by 42.56%, excluding any other growth that the company plans to have in 2019.

Not only would this be a huge distribution footprint upgrade, the quality of locations are also to be noted; most Dunkin' locations are concentrated in major Atlantic markets such as the New York tri-state area, Philadelphia, and its home (and affluent) region of New England.

The data alone speaks for itself; after Beyond Meat went public in May, shares of the company skyrocketed to over $200 — an increase of over 700% since its IPO price — in two months. While its distribution footprint isn't as big as a traditional meat supplier, potentially having 30,000 American locations that either serve or directly sell Beyond Meat products three years after its first rollout is nothing short of impressive.

In other words, Beyond Meat has topped the expectations most had of the plant-based meat company, and a further expansion of its Dunkin' partnership into a national rollout might take its stock far beyond its current price point.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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James Mattone

James is the Associate Editor at Thinknum Media, mainly covering video games, food, and tech news, but not afraid to head into Sephora or beauty brands if need be...

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