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Bed Bath and Beyond is losing consumers' attention

6 months ago by Jon Marino in

Is Bed Bath and Beyond ($NASDAQ:BBBY) beyond saving? Earnings are on the way for July 10, and analysts tracked by Zacks Investment Research have cut their expectations down to $0.08 per share. 

Our first chart looks at the company's Facebook ($NASDAQ:FB) Talking About Count - or, put another way, how much engagement a brand is earning on social media. For Bed Bath and Beyond, chart reflects a big downward trend, for 2019, which comes as a slew of other competitors attempt to elbow their way into the home goods and delivery spaces.

When Bed Bath and Beyond took a flier on a falling star, it may have gotten a deal - but it still wound up with a lemon, as our next chart reflects below. The company took over One Kings Lane - a startup once valued at $900 million in its heyday - for about $30 million, but the target's Facebook Talking About Count has severely slumped. After three years of ownership, it's likely Bed Bath and Beyond managed to make back enough to cover the investment price - but make no mistake, this is not a growing brand either. 

Bed Bath and Beyond hasn't been able to draw consumers' attention on social media, and the impact is evident when it comes to web traffic. As e-commerce competitors appear increasingly eager to hone in on Bed Bath and Beyond's market share the company is also drawing less of consumers' attention online. 

Finally, a look at the company's store map - Bed Bath and Beyond, and subsidiaries, have covered the US coast-to-coast. But, soon, that's going to change. This April the company announced plans to shut down a few dozen stores, while opening several more. Based on all of Bed Bath and Beyond's other trends, the company is going to need to improve each of the first three charts to help the fourth one. 

About this Data:

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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Jon Marino

Jon Marino is Thinknum's finance editor, covering the impacts of alternative data on public companies and investors. Prior to joining Thinknum, Jon worked in the ...

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