Articles by Benjamin Chertoff

Benjamin Chertoff

Reporter

Benjamin Chertoff is a journalist, photographer and video producer. He is most known for his work on the Popular Mechanics article 9/11: Debunking The Myths. He also created the Popular Mechanics Show, the weekly podcast of Popular Mechanics magazine. He is currently a freelance photojournalist, writer and documentary producer.

Amazon’s best-selling camera uses film

By Benjamin Chertoff, May 17, 2018
With the demise of the point-and-shoot, casual photographers are turning to action cameras, drones, and... film.
With the demise of the point-and-shoot, casual photographers are turning to action cameras, drones, and... film.

The secret of REI's success

By Benjamin Chertoff, May 11, 2018
With record sales in a complex retail environment, REI's location and branding strategy measure up to success. Here's how.
With record sales in a complex retail environment, REI's location and branding strategy measure up to success. Here's how.

The Nerf N-Strike Elite Strongarm Blaster: Hasbro's 207-week best-seller

By Benjamin Chertoff, March 2, 2018
We’re hearing a lot lately about how America is obsessed with guns. While that may be true, according to Thinknum data not all of the guns we’re obsessed with actually kill or even hurt people. Enter the Nerf N-Strike Elite Strongarm.
We’re hearing a lot lately about how America is obsessed with guns. While that may be true, according to Thinknum data not all of the guns we’re obsessed with actually kill or even hurt people. Enter the Nerf N-Strike Elite Strongarm.

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