Will Apple ever love The Big Apple? Job openings in NY fade as Amazon moves in

1 week ago by Joshua Fruhlinger in Trends

Apple ($NASDAQ:AAPL) has never been huge on New York when it comes to corporate and executive roles. Sure, New York City was one of the first locations Apple went after when it came to retail with its Soho Apple Store, but there's little doubt, especially based on job-listing data, that Apple remains very-much a Silicon Valley company.

In fact, even as Amazon ($NASDAQ:AMZN) — also a west-coast company — makes moves into New York City via Queens, Apple's hiring activity in New York just experienced a dip.

There was a time — as we reported last year — that Apple was going after media talent for its News product. That manifested in an uptick of openings in New York City, where many media professionals make their homes. However, it appears that trend has cooled off, either because Apple has the media team it needs or because it's finding talent on the west coast.

Today, Apple lists more than 4,634 openings on its careers site. Of those openings, just 10 are in New York; three are for "Apple Media Products", and the others are spread relatively evenly across Sales, Design, and Marketing divisions. In other words, of all of Apple's openings in the world, only 0.2% are located in New York.

Title

Brand

Location Text

Part Time Reseller Specialist Midtown NY

Sales and Business Development

New York City

Carrier B2B Systems Engineer

Sales and Business Development

New York City

Sr. Software Engineer, Core Services, Apple Media Products

Software and Services

New York City

Commerce Engineer, Apple Media Products (New York City)

Software and Services

New York City

UI Engineer, Apple Media Products

Software and Services

New York City

Part Time Reseller Specialist Manhattan NY

Sales and Business Development

New York City

Product Designer, Consumer Applications

Design

New York City

Account Executive (K12)

Not Available

New York City

Receptionist

Corporate Functions

New York City

Head of Programming, New York City

Marketing

New York City

Environment, Health & Safety Lead

Support and Service

New York City

Product Designer

Design

New York City

This seeming abandonment of the Big Apple comes as Amazon plans to hire 25,000 people in Long Island City, Queens. While Apple isn't in the business of selling dog food and delivering it in two days, the two companies are already butting heads when it comes to artificial intelligence and digital assistants. And as Apple stumbles into digital media and augmented / virtual reality, it will look even more like an Amazon competitor.

Whether this is all evidence that Apple intends to dig its trenches deeper in Silicon Valley remains to be seen, of course, but the data certainly shows disinterest in New York. However, as its talent needs evolve as it moves into new markets, that could all change.

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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