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Apple hiring for Siri AI team hits all-time high with focus on natural-language processing

1 year ago by Joshua Fruhlinger in People, Tech

In June, we found a trend in Apple's ($NASDAQ:AAPL) hiring data that indicated the company was getting serious about making its digital assistant, Siri, smarter. At the time, we saw a jump in open positions with the term "Siri" in their titles, which led us to predict that Apple was setting its sights on building a vast team of engineers and scientists to bring Siri up to par with other digital assistants from Google and Amazon.

Just a few days after our story, Apple poached Google's former head of search and artificial intelligence to kick Siri's smarts into high gear. But Apple isn't done; it seems the company is continuing to build its team of artificial intelligence engineering teams to bring Siri's capabilities up to speed.

Of the 167 open positions on September 24, the most common titles — at least those that match perfectly — are for Software Engineers, with 6 openings. Of course, software engineers could be working on anything, but almost as common are NLP Research Scientists.


Title (Count)

Siri - Software Engineer


Siri - NLP Research Scientist


Siri - Quality Engineer


Siri - Search/Domains Backend Software Engineer


Siri - Machine Learning Engineer, Proactive Intelligence


Siri - NL Tools and Infrastructure Engineer


Siri - EPM -Machine Learning & Data Science Search


Siri - Machine Learning Scientist


Siri - Language Modeling Scientist


Siri - Natural Language Processing Scientist/Engineer


Siri - Full Stack Engineer, Data & Analytics organization


Siri - iOS Engineer


Siri - Quality Engineer, Core Client


Siri - Machine Learning Engineer


Siri - UI Web Developer


Siri - Software Engineer  (Siri Rotational Program)


Siri - Data Scientist (Machine Learning & Natural Language)


Siri - Software Engineer, Sports


NLP — natural language processing — is technology that allows digital assistants like Siri or Alexa to hear, parse, and understand naturally spoken language. It is, in essence, the core interface technology for Siri, so it follows that Apple would be focused on hiring experts in the field. In fact, the company is also looking for Natural Language Processing Scientists to help process whatever SIri hears. 

The next level, or step, for Siri — or any nascent AI — is the ability to learn from experience, either that of users' behavior patterns or from a larger database. Apple has been building its deep-learning and machine-learning capabilities as of late, as we reported a month ago. Based on today's hiring data, it's clear the company remains focused on fleshing out this capacity as part of its long-term Siri plans.

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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