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Apple has begun hiring for its in-house Siri Grading team in response to privacy concerns

3 weeks ago by Joshua Fruhlinger in News, Trends

Apple ($NASDAQ:AAPL) faced heavy scrutiny earlier this month for the way it used non-employee contractors to monitor and "grade" customer interactions with Siri, its digital assistant. While the concern was less that Apple was going through the data in the first place — software user agreements imply that interaction data can be used to improve product — it was more the fact that the data was being shared with third-party companies via contractor labor that perturbed both customers and journalists.

Apple quickly issued a software update to allow customers to opt out of Siri interaction grading, and said it would bring the practice completely in-house.

Hiring data shows the company is making good on its promise, as a new Siri "Grading Team" began appearing on Apple's careers sites via job listings.

On September 3 — right around when Apple came under fire — 3 positions showed up on Apple's "Jobs at Apple" site. As of this week, there are 15 such jobs across the globe for Apple's various localized Siri teams.

In total, 19 localized Siri Grading jobs listings have appeared at the various offices, with Grading Analysts being the most common, with the Cork, Ireland, office seeing the most hiring activity so far. That office is where Apple recently laid off 300 Siri Grading contractors.

Title

Location

Listings

Grading Analyst, Siri Team

Cork

16

Grading Analyst, Siri Team

Austin

14

Grading Analyst, Siri Team

Hyderabad

14

Grading Analyst, Siri Team - Spanish Language Specialist

Austin

14

Grading Quality Analyst, Siri Team

Santa Clara Valley (Cupertino)

14

Siri Grading Team Lead

Austin

14

Siri Grading Team Lead

Hyderabad

14

Grading Analyst, Siri Team

Singapore

12

Siri Grading Team Lead

Singapore

12

Grading Quality Analyst, Siri Team

Cork

6

Siri Grading Team Lead

Cork

6

French speaking Grading Analyst - Siri Team

France

4

French speaking Grading Analyst - Siri Team

Ireland

4

Senior Team Lead - Siri Grading Team

Hyderabad

4

Senior Team Lead - Siri Grading Team

Singapore

4

Siri Grading Analyst - Dutch Speaking

Ireland

3

Siri Grading Analyst - Dutch Speaking

Netherlands

3

Grading Analyst, Siri Team

Shenzhen

2

Siri Grading Team Lead

Shenzhen

2

The Grading Analyst job looks to be directly related to the in-housing effort, noting that the position will "listen and translate Siri audio files and rank levels of Siri response, from customers who have opted-in to the grading program."

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

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Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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