Cloud startup Airtable ($AIRTABLE) is reportedly weighing a new round of funding that would make the company's valuation as high as $4 billion. 

The global pandemic is forcing workforces to do more to collaborate digitally, and a flood of new users are coming to apps led by new industry upstarts and legacy tech players alike. Airtable is up against myriad startups in the tech space, each vying for international companies' licensing fees, and competition is fierce. 

The spreadsheet-database hybrid has seen job postings rise 50% so far this year - coming as many other startups were forced to cut back on growth plans after revenue dried up in the pandemic. That Airtable hasn't slowed growth plans through the last month is compelling. 

And, while it's still posting more jobs, Airtable is growing at the same time. Our tracking of Airtable's LinkedIn ($NASDAQ:MSFT) Employee Count shows headcount has grown more than 25% in 2020, as well. 

The good news is, that ratings in the Google Play Store ($NASDAQ:GOOG) have risen for Airtable, although its total ratings submitted over time lag behind many of the bigger competitors it faces.

But there's no shortage of workforce management tech startups playing in Airtable's space. And, many have a big advantage over Airtable in the Google Play Store, judging by ratings. Wrike, Asana, and Monday each boast substantially higher ratings (of nearly 4.5-out-of-5 or better) in the app store, while Airtable's rating lags far behind, at a 3.68. 

While Airtable appears to be on the rise now, it will still have to satisfy users and expand its user base in order to justify its valuation. 

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales, and app ratings - and creates data sets that measure factors like hiring, revenue, and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

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