iPhone X sales begin to sag, 64GB model leads

9 months ago by Joshua Fruhlinger in Trends

This weekend, Samsung announced its plans for the Galaxy S9 and S9+ smartphone - a speedy update to its Galaxy 8 complete with improved cameras and what they're calling AR Emoji, an obvious take on Apple's face-gesture-based Emojis.

It's also clearly aimed at the same high-end smartphone market that Apple went after with its iPhone X, both in terms of features and price. At $790 for the base model or $915 for the "plus" version, it comes in just under the roughly $1,000 that Apple commands for the entry-level iPhone X.

It will be interesting to see what — if any — effect the new Samsung phone has on sales. But in the meantime, we took a look at how well the iPhone X has been selling at Best Buy, where Apple sells more iPhones than any other retail vendor.

Right at launch, we see a sharp spike in ranking in November for all iPhone X models. The New Year saw a gradual increase leading to what appears to be a downslope in ranking as we move into spring and summer 2018.

As for which iPhone X is selling better at Best Buy, the cheaper 64-gigabyte model has a slight edge. This is probably due to the fact that the 64GB version comes in at $999 compared to the $1,149 that the 256GB version commands. With more consumers moving to cloud storage, on-device memory capacity is becoming less important.

Apple's plans for the future of iPhone X are unclear, with some analysts expecting the Cupertino company to end its short run as just a special edition. Chances are we'll know for sure next fall when Apple holds its annual keynote when, in the past, it has launched enhanced versions of its phones.

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

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