Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Get Ahead of Global Volatility with Alternative Data
Join us live on April 7th
Get Ahead of Global Volatility with Alternative Data - Join us live on April 7th
Reserve seat Dismiss

L Brands' earnings beat estimates - alternative data paints a grim long-term picture

1 month ago by Julia Gray in Markets

L Brands ($NYSE:LB) has taken a few Ls over the past several months. The company announced plans to sell Victoria’s Secret to private-equity firm Sycamore Partners. Former CEO Les Wexner stepped down amidst sexual misconduct allegations surrounding the lingerie brand. But L Brands won a small victory with yesterday's earnings report.

The company reported a top- and bottom-line beat, a surprise for investors and market pundits alike. That said, our alternative data on L Brands suggests this success might not last. 

Since the beginning of the year, the Facebook ‘Talking About’ count for L Brands’ Bath & Body Works has gone down from 392,000 to 206,000, a 47% decrease. It’s not hard to imagine the retailer, once a shopping mall staple, to go the same direction as Victoria’s Secret.

At the end of 2019, L Brands’ LinkedIn headcount was at 62,800. Today, that number is down 23% to 48,300. Victoria's Secret has been a magnet for controversy, but L Brands might suffer without it.

About the Data:

Thinknum tracks companies using the information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Julia Gray

Julia is Thinknum's Innovation Editor. She also writes about music, art, and culture for the Washington Post, Playboy, Stereogum, Uproxx, and Paper Magazine.

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.