Thinknum Alternative Data
Request Demo
Thinknum Login
Questions answered using Thinknum

Fundamental Investors

How many cars has Carmax sold this week compared to the same week last year?

How is foot traffic at Chipotle changing YoY?

What are the industrial companies that are growing and hiring the most?

Quantitative Analysts

How are the number of Twitter followers a leading indicator for company performance?

How are the number of LinkedIn employees a leading indicator for company performance?

Business Inteligence

Which private companies are getting their products picked up by major retailers?

Which private healthcare companies are hiring the most?

Which tech startups are getting the largest increase in mobile app downloads?

Join the investment community and start your week with market insights seen through the lens of alternative web data.

7 of the top-10 electonics sold at Amazon in July were Amazon products

5 months ago by Joshua Fruhlinger in

Amazon ($NASDAQ:AMZN), while at its core an e-commerce company that sells products from around the world, is also a consumer electronics brand. It sells video streaming devices, tablets, smart speakers, video doorbells, e-book readers, and, sometimes, smartphones.

When it comes to selling its own devices, Amazon pushes its own products. Hard. And in the month of July, which included Prime Day, 7 of the top-selling electronic devices were Amazon's own products.

We looked at sales data across thousands of products in Amazon's Electronics category and averaged out each product's sales rank. We then calculated how many days in the month of July each product ranked in the top 100 to create a proxy for sustainable sales (as opposed to products that may have peaked for a day or two due to a sale).

The results are suprising, but perhaps not so surprising at the same time. Amazon's Fire TV Stick topped the sales charts in July with an average rank of 1.47, having ranked for 30 days throughout July. In second place was the 4K version of the same product with an average sales rank of 2.63. The only non-Amazon products included the Roku Express (a streaming media player), instant film from Fujifilm, and a WiFi router from TP-Link.


Category Rank (Avg)

Days in top-100

Fire TV Stick with Alexa Voice Remote, streaming media player



Fire TV Stick 4K with Alexa Voice Remote, streaming media player



Echo Dot (3rd Gen) - Smart speaker with Alexa - Charcoal



Echo Dot (3rd Gen) - Smart speaker with Alexa - Heather Gray



Roku Express | Easy High Definition (HD) Streaming Media Player



Echo Dot (3rd Gen) - Smart speaker with Alexa - Sandstone



Fujifilm Instax Mini Instant Film Value Pack - (60 Total Pictures)(Package may vary)



TP-Link AC1750 Smart WiFi Router - Dual Band Gigabit Wireless Internet Router for Home, Works with Alexa, VPN Server, Parental Control&QoS(Archer A7)



Introducing Echo Show 5 – Compact smart display with Alexa - Charcoal



Kindle Paperwhite – Now Waterproof with 2x the Storage – Includes Special Offers



The TP-Link router, by the way, is branded as "Works With Alexa", an Amazon digital assistant.

Amazon's dominance in the electronics category on its own platform is no doubt troubling for consumer electronics manufacturers that are dependent on the world's largest e-commerce site for sales, especially as brick-and-mortar consumer electronics chains like Best Buy recede. It's also important to note that Amazon does not sell competing electronics products from Google and Apple like the Google Home and Airpod that compete with Amazon's Echo.

About the Data: 

Thinknum tracks companies using information they post online - jobs, social and web traffic, product sales and app ratings - and creates data sets that measure factors like hiring, revenue and foot traffic. Data sets may not be fully comprehensive (they only account for what is available on the web), but they can be used to gauge performance factors like staffing and sales. 

Further Reading: 

Join the businesses who have begun to edge out competitors by scouring the web for alternative data.

Request demo
Ready for a personalized tour?

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes a...

Request a demo

We would love to show you how Thinknum will benefit your investment process. To get started, fill out the form and we'll contact you shortly to schedule your demo.

Get Thinknum Media in your inbox

Start the day off with our Weekly Digest.