Here's what people are ordering via Alexa Voice Shopping

4 weeks ago by Joshua Fruhlinger in Facts

Now that everyone and their mother has Amazon Alexa or Google Home voice assistants after the holiday season (they sold incredibly well - story coming about that soon), we thought it would be interesting to take a look at what, exactly, people are ordering with the devices.

The data is pretty straight-forward: We are now scraping Amazon’s ($NASDAQ:AMZN) Voice Shopping Special Offers, order ranking, and daily inventories as a way of tracking what it is people are verbally asking their assistants for, who makes it, and how much it costs.

And, hopefully, we’ll learn a little something about the ways people are using voice shopping.

So what are people ordering? And why (the “why” part is all conjecture on our part)?

A couple notes: Keep in mind that when you order something for the first time, if you don't specify a brand, Alexa will recommend "Amazon Choice" products that, as you can see below, tend to be Amazon-branded. And for Thinknum subscribers, the data set is here.

WhatNUTRO WHOLESOME ESSENTIALS Adult Dry Dog Food, $14.99

Why: People have dogs, people run out of dog food and panic, so they shout, "Alexa, order dog food." This is one of the best-reviewed dog foods (4.5 stars over 1,081 reviews), so it would make sense that this is an easy get for anyone with a hungry pooch.

What: Wickedly Prime Chicken Noodle Soup, $21.54

Why: It's winter, people get colds, people love chicken noodle soup, and this is the default chicken noodle soup when you ask Alexa for a dose of Jewish pennicilin.

What: Amazon Presto! Biobased Hand Soap, Wild Citrus Scent (6 pack), $17.49

Why: $17.49 for 6 12-oz pump bottles of hand soap is a decent deal in any scenario. Add that to a scenario in which you are out of hand soap, and it's no wonder that this is an Alexa best-seller.

What: AmazonFresh Direct Trade Nicaragua Coffee, Medium Roast, Ground, 12 Ounce, Pack of 3

Why: People run out of coffee - it's not a pretty scene - and 3 packs for $23 gets you from no-coffee to coffee in 2 days, which, when you're out of coffee, is the most important thing in the world.

Other things most-ordered via Alexa voice include (in no particular order):

Joshua Fruhlinger

Joshua has been writing about technology, lifestyle, and business for over 20 years. He's one of the original writers and editors for Engadget, and still writes about tech and lifestyle for the Wall Street Journal. You can find him on twitter at @fruhlinger

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